Wednesday, May 6, 2020
The Hidden Face Of Ewaste Environmental Sciences Essay Free Essays
In the epoch of the laptop, have you of all time wondered about what happened to all these good old desktop computing machines? The world is that the industry is invariably scoring us with new appliances that are supposed to give us a more convenient and hearty life. And we buy it! Electronic devices have become such an of import portion of our mundane life that we do non look to be able to populate without it. The downside is that they tend to age truly rapidly. We will write a custom essay sample on The Hidden Face Of Ewaste Environmental Sciences Essay or any similar topic only for you Order Now As a affair of fact, the newest digital equipment are intentionally made to last merely a short period of clip, runing from a few old ages to every bit small as a few months. This phenomenon consequences in a turning demand that is increasing both the production and the ingestion of electrical and electronic equipment. However, really few are witting of what truly happens to their old equipment. Let us unveil the enigma for you. What is E-waste? First of all, Waste Electrical and Electronic Equipment ( WEEE ) consists of old electronic contraptions which their former users have disposed of: iceboxs, two-channel systems, telecastings, cellular telephones, computing machines, pressmans, DVD participants, MP3 participants and a assortment of other similar devices. These devices are produced at an highly high rate and that rate is sing an on-going planetary The concealed face of E-waste 3 growing. Harmonizing to Bily ( 2010 ) , the production of WEEE sums to about 50 million dozenss a twelvemonth worldwide. This measure is really alarming, sing the composing of these electronics. Indeed, lead, quicksilver and Cd are a few of the tonss of pollutants that can be found in electronic waste and these elements classify WEEE in the class of risky waste ( Pinto, 2008 ) . The resources required for their production are huge and their effects on the environment is higher than those of other merchandises. The disposal job So what precisely happens to all that waste? First, WEEE are non portion of the conventional waste intervention circuit. The reply is that most merchandises merely go debris. North Americans store on mean two to three disused computing machines in their garage or their cupboard. Harmonizing to Environment Canada, each twelvemonth, 140,000 dozenss of electronic waste go into landfills all around Canada ( RCBC, 2008 ) . Furthermore, the Agency for Environmental Protection calculated that about 70 % of screens and 80 % of telecastings are located in landfills. Today, WEEE are more than 5 % of municipal waste, a figure invariably increasing. Science Daily ( 2010 ) estimates that, relative to 2007 degrees, by 2020, the sum of electronic waste associated with computing machines entirely will most likely leap to 500 % in India, 200 % in South Africa and 400 % in China. The big bulk of WEEE end up in landfills, incinerators, even make fulling in sites. It is well-known that many of these lan dfills emit outflowing discharges, and even the best constructed and controlled leak chemicals and metals. The state of affairs can decline depending on how old the landfill is. Vaporization of metallic quicksilver and dimethyl quicksilver is besides unsafe and can take to puting fires in the landfills that pose a hazard to wellness and the environment. Furthermore, Jeffries ( 2006 ) explains that because it is less expensive to direct it abroad than to cover with it The concealed face of E-waste 4 ourselves, a big measure of rubbish is on a regular basis shipped to landfills in developing states like India, China, and Africa. These states all receive big sums of imported computing machines, cellular telephones, and other electronic waste, some of which is reused but most of which is dumped into a heap. The export of WEEE to developing states is a hazardous method of direction, sometimes illegal, but profitable for companies from industrialised states. The illegal export sometimes takes the visual aspect of giving. This is possible given the ordinances are frequently missing in asperity in developing states and the costs of the work force are really low. Are at that place other solutions? There are three options available to handle electronics before they end up as waste. These options are storage, reuse and recycling. However, in Canada, electronic waste is normally stored in landfills. There is another manner of covering with WEEE and that is through reuse. An illustration of reuse can be observed in India. In this state, out of the five million Personal computers, 27 % of theoretical accounts are 8 old ages of age or older. The reuse can so be a good manner to widen the life of a merchandise. However, the sad world is that most of e-waste is non properly dealt with. It is really common for developed states to direct their old contraptions to developing states, either lawfully or illicitly. This action constitutes a temporal solution to their disposal job. Another manner of disposing of your refuse is through recycling. Nevertheless, frequently regarded as a positive procedure, in this context, the ââ¬Å" recycling â⬠is a somewhat different proccess. It inclu des dismantlement, tear uping, incineration, and frequently exportation. It is seldom regulated and involves many hazards like the irremediable taint of the H2O, the dirt and the ambiance ( UNEP, 2005 ) . Merely 20 % of e-waste really go through the recycling procedure. Although the measures of waste are increasing, the industry is slow to develop systems of modern recycling. The concealed face of E-waste 5 What are the impacts? The disposal of e-waste has a major negative impacts on the environment, which consequences in impacting people ââ¬Ës wellness. The recycling procedure of these merchandises in developing states is really distressing, particularly as methods are crude and people are frequently faced with fundamental and unsafe working conditions working without protection for the custodies or for the face. Gass, acidic solutions, toxic exhausts and contaminated ash from these centres pose serious jobs for wellness and environment. And it is precisely due to the hapless quality of the H2O and the contaminated dirt that we find serious unwellnesss. It has been found that the e-waste recycling activities were responsible for promoting blood lead degrees in Chinese kids from Guiyu, a little recycling town on the South China seashore. It has been found that its pollution rate is 180 times superior than the bounds fixed by the World Health Organization. ( Monika, 2010 ) . The e-waste industry is using a bout 150,000 people in Guiyu and 25,000 more work in the junkyards of New Delhi, in India. In malice of the backbreaking and unsafe conditions, workers will merely gain between 1 and 4 dollars a twenty-four hours ( Kielburger, 2008 ) . What can we make? To cut down pollution, assorted policies are being evaluated, developed and implemented. Canada joined the Basel Convention on Control of Transboundary Movements of Hazardous Wastes and their Disposal in 1992. This was created to halt economically profitable methods of cargos of unsafe waste to states that refuse e-waste import. But why would anyone accept to go the rubbish bin of the indutrialised universe ââ¬Ës e-waste? Robbins ( 2007 ) clarifies the grounds for the start of this commercialism in the undermentioned words: The concealed face of E-waste 6 Poorer states were likely to accept exported wastes because their high international debt tonss and weak economic systems positioned them ill to reject any income-generating activities. As the debatable and unfair nature of the international toxins trade became better recognized, concern led to developing and implementing international controls. ( p. 101-102 ) Some states are implementing plans pollution bar and minimisation waste. Among these attacks, ââ¬Å" Producer Responsibility ââ¬Å" ( EPR ) is important. The nonsubjective: doing importers of electrical and electronic devices responsible for the life rhythm of their merchandises. The rule is that makers have an involvement to ease recycling and dismantlement, to restrict the usage of resources, pollution and waste. This can merely be done through a design and through recommending ecological reuse and effectual recycling. In decision, based on the dismaying menace that e-waste represents, it is indispensable to allow the general public be cognizant of the serious effects that e-waste has on our environment and our wellness. Our local authoritiess should besides be informed of this so that they can set up an substructure for safe direction of WEEE. Even though pull offing e-waste is an expensive procedure, we are called to get down sing what schemes could be undertaken to make a responsible e-waste direction, minimise its production and do its constituents easy to recycle and recycle. The concealed face of E-waste 7 How to cite The Hidden Face Of Ewaste Environmental Sciences Essay, Essay examples
The Hidden Face Of Ewaste Environmental Sciences Essay Free Essays
In the epoch of the laptop, have you of all time wondered about what happened to all these good old desktop computing machines? The world is that the industry is invariably scoring us with new appliances that are supposed to give us a more convenient and hearty life. And we buy it! Electronic devices have become such an of import portion of our mundane life that we do non look to be able to populate without it. The downside is that they tend to age truly rapidly. We will write a custom essay sample on The Hidden Face Of Ewaste Environmental Sciences Essay or any similar topic only for you Order Now As a affair of fact, the newest digital equipment are intentionally made to last merely a short period of clip, runing from a few old ages to every bit small as a few months. This phenomenon consequences in a turning demand that is increasing both the production and the ingestion of electrical and electronic equipment. However, really few are witting of what truly happens to their old equipment. Let us unveil the enigma for you. What is E-waste? First of all, Waste Electrical and Electronic Equipment ( WEEE ) consists of old electronic contraptions which their former users have disposed of: iceboxs, two-channel systems, telecastings, cellular telephones, computing machines, pressmans, DVD participants, MP3 participants and a assortment of other similar devices. These devices are produced at an highly high rate and that rate is sing an on-going planetary The concealed face of E-waste 3 growing. Harmonizing to Bily ( 2010 ) , the production of WEEE sums to about 50 million dozenss a twelvemonth worldwide. This measure is really alarming, sing the composing of these electronics. Indeed, lead, quicksilver and Cd are a few of the tonss of pollutants that can be found in electronic waste and these elements classify WEEE in the class of risky waste ( Pinto, 2008 ) . The resources required for their production are huge and their effects on the environment is higher than those of other merchandises. The disposal job So what precisely happens to all that waste? First, WEEE are non portion of the conventional waste intervention circuit. The reply is that most merchandises merely go debris. North Americans store on mean two to three disused computing machines in their garage or their cupboard. Harmonizing to Environment Canada, each twelvemonth, 140,000 dozenss of electronic waste go into landfills all around Canada ( RCBC, 2008 ) . Furthermore, the Agency for Environmental Protection calculated that about 70 % of screens and 80 % of telecastings are located in landfills. Today, WEEE are more than 5 % of municipal waste, a figure invariably increasing. Science Daily ( 2010 ) estimates that, relative to 2007 degrees, by 2020, the sum of electronic waste associated with computing machines entirely will most likely leap to 500 % in India, 200 % in South Africa and 400 % in China. The big bulk of WEEE end up in landfills, incinerators, even make fulling in sites. It is well-known that many of these lan dfills emit outflowing discharges, and even the best constructed and controlled leak chemicals and metals. The state of affairs can decline depending on how old the landfill is. Vaporization of metallic quicksilver and dimethyl quicksilver is besides unsafe and can take to puting fires in the landfills that pose a hazard to wellness and the environment. Furthermore, Jeffries ( 2006 ) explains that because it is less expensive to direct it abroad than to cover with it The concealed face of E-waste 4 ourselves, a big measure of rubbish is on a regular basis shipped to landfills in developing states like India, China, and Africa. These states all receive big sums of imported computing machines, cellular telephones, and other electronic waste, some of which is reused but most of which is dumped into a heap. The export of WEEE to developing states is a hazardous method of direction, sometimes illegal, but profitable for companies from industrialised states. The illegal export sometimes takes the visual aspect of giving. This is possible given the ordinances are frequently missing in asperity in developing states and the costs of the work force are really low. Are at that place other solutions? There are three options available to handle electronics before they end up as waste. These options are storage, reuse and recycling. However, in Canada, electronic waste is normally stored in landfills. There is another manner of covering with WEEE and that is through reuse. An illustration of reuse can be observed in India. In this state, out of the five million Personal computers, 27 % of theoretical accounts are 8 old ages of age or older. The reuse can so be a good manner to widen the life of a merchandise. However, the sad world is that most of e-waste is non properly dealt with. It is really common for developed states to direct their old contraptions to developing states, either lawfully or illicitly. This action constitutes a temporal solution to their disposal job. Another manner of disposing of your refuse is through recycling. Nevertheless, frequently regarded as a positive procedure, in this context, the ââ¬Å" recycling â⬠is a somewhat different proccess. It inclu des dismantlement, tear uping, incineration, and frequently exportation. It is seldom regulated and involves many hazards like the irremediable taint of the H2O, the dirt and the ambiance ( UNEP, 2005 ) . Merely 20 % of e-waste really go through the recycling procedure. Although the measures of waste are increasing, the industry is slow to develop systems of modern recycling. The concealed face of E-waste 5 What are the impacts? The disposal of e-waste has a major negative impacts on the environment, which consequences in impacting people ââ¬Ës wellness. The recycling procedure of these merchandises in developing states is really distressing, particularly as methods are crude and people are frequently faced with fundamental and unsafe working conditions working without protection for the custodies or for the face. Gass, acidic solutions, toxic exhausts and contaminated ash from these centres pose serious jobs for wellness and environment. And it is precisely due to the hapless quality of the H2O and the contaminated dirt that we find serious unwellnesss. It has been found that the e-waste recycling activities were responsible for promoting blood lead degrees in Chinese kids from Guiyu, a little recycling town on the South China seashore. It has been found that its pollution rate is 180 times superior than the bounds fixed by the World Health Organization. ( Monika, 2010 ) . The e-waste industry is using a bout 150,000 people in Guiyu and 25,000 more work in the junkyards of New Delhi, in India. In malice of the backbreaking and unsafe conditions, workers will merely gain between 1 and 4 dollars a twenty-four hours ( Kielburger, 2008 ) . What can we make? To cut down pollution, assorted policies are being evaluated, developed and implemented. Canada joined the Basel Convention on Control of Transboundary Movements of Hazardous Wastes and their Disposal in 1992. This was created to halt economically profitable methods of cargos of unsafe waste to states that refuse e-waste import. But why would anyone accept to go the rubbish bin of the indutrialised universe ââ¬Ës e-waste? Robbins ( 2007 ) clarifies the grounds for the start of this commercialism in the undermentioned words: The concealed face of E-waste 6 Poorer states were likely to accept exported wastes because their high international debt tonss and weak economic systems positioned them ill to reject any income-generating activities. As the debatable and unfair nature of the international toxins trade became better recognized, concern led to developing and implementing international controls. ( p. 101-102 ) Some states are implementing plans pollution bar and minimisation waste. Among these attacks, ââ¬Å" Producer Responsibility ââ¬Å" ( EPR ) is important. The nonsubjective: doing importers of electrical and electronic devices responsible for the life rhythm of their merchandises. The rule is that makers have an involvement to ease recycling and dismantlement, to restrict the usage of resources, pollution and waste. This can merely be done through a design and through recommending ecological reuse and effectual recycling. In decision, based on the dismaying menace that e-waste represents, it is indispensable to allow the general public be cognizant of the serious effects that e-waste has on our environment and our wellness. Our local authoritiess should besides be informed of this so that they can set up an substructure for safe direction of WEEE. Even though pull offing e-waste is an expensive procedure, we are called to get down sing what schemes could be undertaken to make a responsible e-waste direction, minimise its production and do its constituents easy to recycle and recycle. The concealed face of E-waste 7 How to cite The Hidden Face Of Ewaste Environmental Sciences Essay, Essay examples
Teen Ager Rununig Away from Home free essay sample
The first cause of running away is conditions in the family. We will write a custom essay sample on Teen Ager Rununig Away from Home or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the reasons is because they come from broken homes where their parents are divorced. They do not get enough love and care from their parents. As a result, they will go and find love and care elsewhere. Some parents have the habit of quarrelling in front of their children. The children feel ashamed of their parents and cannot stand this kind of environment. In the end they run away from home. Some parents are too strict with their children. They always punished, scold and lecture their children. They also put too much pressure on their children especially in their studies. Actually they should encourage and guide them more instead of putting unrealistic goals on their lives. Most teenagers do not like to be restricted and treated like children. They want to have their own freedom. They like to I think, the main causes why a teen-ager might run away from home are first, trouble at home between the parents and second, a bad bahavior of a teen-ager that is absolutely not accepted in the family. In some families, the parents are often argueing with each other. That might have different reasons, for instance, alcohol could play a part. If the father drank a lot of alcohol and possibly beat his wife, there would be a really bad situation at home. I think trouble between the parents hurts the children more than the parents themselfs. When a child has become older and has grown up to a teen-ager, he or she might decide not to go on enduring such a terrible situation and might indeed leave home forever. A second aspect I indicate is the behaviour of a treen-ager. In general, teen-agers change their behaviour during adolescence and start making their own decisions. These decisions do frequently harm themselfs. However, they have to make experiences and perhaps act concerning by wearing broken clothes, colouring their hair or start drinking alcohol, taking drugs and spending many nights in discos or clubs. Not all teen-agers act equally strong in this period of time, but some behave in a way that is no longer accepted in a family. Thus, over time, punishments has to be a result of this to make the teen-ager clear that he or she is not allowed to go on like this. If the teen-ager did not change his behaviour but wanted to procede, he either would leave home or would have to leave home. In conclusion, a bad and intolarant behaviour of either the parents or the teen-ager could move a teen-ager running away from home. I think, the main causes why a teen-ager might run away from home are first, trouble at home between the parents and second, a bad bahavior of a teen-ager that is absolutely not accepted in the family. The last cause may be drugs. Many teenagers at the age of about fourteen and fifteen began exploring with different drugs if it is available. Many try it once and never again, while others are weak minded and begin to take advantage of them, and before you know it they have a drug problem. Now the drug problem is quite so bad until the parents begin noticing a change and confront them with it, normally the teenager is still in denial or to afraid to ask for help, so they runaway. There are probably many other reasons why teens runaway, however these are the main causes in my opinion. A word to the wise if you are a parent, do not try to keep your teenagers sheltered, you will only hurt them in the long run. eReasons for running away from home There are many reasons why teenagers leave home without telling anyone. These reasons include: arguments with a parent or other relative à ·stress à ·abuse or violence at home à ·worries about money and debt à ·being thrown out of their home by a parent or carer à ·problems with drugs or alcohol For many teenagers, the actual decision to run away is taken on the spur of the moment. This means that someone who runs away has not thought about: à ·where they will go à ·where they will sleep à ·how they will get access to mone y à ·the effect their decision will have on family members Even if life at home is becoming unbearable, running away might not be the best option, even if it seems like the only one.
Friday, May 1, 2020
Marketing Management Boutique Hotel Marketing Strategies
Question: Describe about the Marketing Management for Boutique Hotel Marketing Strategies. Answer: Introduction: In present competitive business environment, every organization is looking to implement several unique strategies that can provide competitive advantage to the market. However, implementation of different marketing strategies depend various factors. Therefore, it is critical for the organizations to evaluate all the factors before implementing any marketing plan. Otherwise, organizations might not able to gain desire success due to implementation of the marketing plan. In this report, the prime focus will be on the hotel industry. Over the past few years, average per capita income of people has grown significantly. As a result, people are now more willing to spend money on improving the quality of the leisure. This has provided huge amount of impact on the success of the hotel industry. However, increase in popularity has induces many organizations to get involved into the hotel sector. Therefore, hotel industry is presently experiencing huge amount of competition. For that reason, t he report will focus on the competitors and market structure analysis in order to develop effective marketing plan. Application of management principles, concepts and practices in marketing decision making: As per the article by Wang (2012), effectiveness of the marketing decision heavily depends on the structure of the market. Since, structure of the market helps organizations to identify several competitive threats that organizations have to face in order to maintain its position in the market. Market structure is heavily dependent on the presence of number of organizations in the industry. Market structure can be divided into four categories namely monopolistic competition, perfect competition, monopoly and oligopoly. A perfect competitive market structure defines a bunch of small organizations in the same industry. As a result, none of the organization possesses the ability to affect the pricing structure. For instance, Saffire Freycinet formulate its pricing structure according to the pricing standard of the market. Otherwise, the hotel will fail to maintain its position in the market. A monopolistic market structure represent a market where many seller sales several products. This market structure also has different buyers. As a result, it allows organizations to implement a range of prices instead of a single pricing structure. For instance, Emporium Hotel Brisbane utilizes this market structure in order to gain competitive advantage in the market. Utilization of monopolistic market structure has allows to the hotel to position themselves in a better way in the market. Oligopolistic market structure represents a small number of organizations working in the same industry. However, organizations in hotel industry have to face huge amount of competition. Therefore, they possess very limited ability to affect the pricing structure of the market. In fact, hotel industrys pricing structure is heavily depended on the demand supply equation of the market. As a result, hotels often charges high prices in the festive seasons. For instance, Grand Hyatt Melbourne utilizes different pricing structure in different season in order to maintain the revenue at the expected l evel. Since, demands for hotels are very high in these seasons. On the other hand, hotels have to maintain low pricing strategy at the time of lean season. Analysis of the market structure and competitors is extremely crucial, as it allows organization to implement the best possible plan for the maintaining competitive advantage in the market. According to Mohammed, Rashid Tahir (2014) decision-making is a process that organizations utilize to counter with several threats and opportunities so that organizations can able to fulfill its goals successfully. Generally, management decision making can be divided in to two categories namely non-programmed decisions and programmed decisions. Program decisions reflect routine decisions that managers have to take in order to maintain effective operational process. Non-program decisions reflects unusual situation where managers have to implement innovative managerial decisions to gain competitive advantage in the market. As per the classical decision model, management of the organizations is rational and logical. Therefore, this model assumes that the managers are capable of taking decisions that will help organizations to gain competitive advantage in the market. Figure 1: The classical model of decision-making (Source: Mohammed Rashid, 2012) As mentioned in the article by Morrison (2013) marketing decision-making has to follow systematic procedure in order to have optimum impact on the market. Furthermore, systematic maintenance of the procedures will allow organizations to improve its position in the market. The systematic steps for decision-making are discuss as follows: Figure 2: Decision making steps (Source: McManus, 2013) From the above figure, it can be assess that identification of the areas will have to be made by the organizations. Thereafter, organizations will have to frame the problem and also have to generate different alternatives that can have impact on the organizational success. Then, organizations will have to select a particular alternative that can have best possible impact on the promotional campaign of the organization. Then organizations will have to utilize the selected technique to get closer to the potential customers. In the final step of the decision-making, organizations will have to consider the feedback from the market. Since, considering feedback will allow organizations to identify the places or the areas of the businesses that have to be changed in order to implement management decision for the effective utilization of the business. Critical analysis of the marketing functions: As per the article by McDaniel Gates (2013), operational and marketing planning is crucial for an organization to remain competitive in the market. Specifically for the hotel industry, which is experiencing huge amount of growth in continues manner. Therefore, marketing planning will allow utilize all the resources of the organization in an effective manner. Many studies have highlighted the fact that marketing planning can be separated into two parts such as operational planning and strategic planning. Operational planning is a crucial factor that organizations have to consider in order to implement effective marketing strategies effectively. Utilization of the effective operational processes will allow organizations to reduce the cost for maintain the business. As a result, it will allow organization to focus more on the marketing strategies (Winston, 2012). Operational planning will also allow organizations to develop tactics for the future development of the businesses. On the o ther hand, strategic planning of the organizations deal with shapes and structure of the business processes. It will also help organization to develop marketing objectives and goals so that they can able to implement business strategies in a much more effective way. As per the article by Martin Isozaki (2013), marketing planning involves setting goals and objectives, designing and implementation of the selected plan. It also involves controlling and monitoring of the plan that has executed. The marketing planning process involves planning, analysis, control and implementation. The marketing planning process is describes as follows: Figure 3: Marketing planning process (Source: Lahap et al., 2016) However, Kotler et al. (2015) mentioned that implementation and control of the marketing plan depends on several internal and external factors that organization has to consider in order to have optimum effect on the business processes. In case of external factor, organizations have to focus on political, legal, social, technological factor, as it can create difficulties in the organizational developmental process. Specifically, in case of hotel industry, organizations have to consider political pressure in order to conduct the business effectively. Furthermore, government also implements different rules and regulation that affects the operational process of the organization. Technology is another factor that can have huge amount of impact on the business process of the hotel industry (Westwood, 2013). Since, different organizations is utilizing different technologically advance strategies that are enhancing the present level of the business for the organization. Thus, without the pro per utilization of the technological factor, organization dealing in the hotel industry cannot able to prosper in the market. In case of internal factor, organizations will have to focus to the factors like leadership, culture, processes, resources etc. For instance, leadership style is the key in developing marketing plan. Since, many studies have found that aggressive leadership style often leads to utilization of the aggressive marketing plan. Furthermore, leadership plays a key role in developing utilizing all the internal resources so that the marketing plan can be implemented in an effective manner. As per the article by Kotler et al. (2015), organizational culture also has greater impact on the marketing planning process. Specifically for the service industry, organizations will have to implement proper organizational culture so that it can able to sustain its position in the market. Key outcome of the value cycle: As mentioned in the article by Chan (2014) value cycle reflects a conceptual framework that plays crucial role for continues evaluation of the marketing planning process. Value chain cycle helps organization to develop momentum to add value on the marketing process. Value cycle also helps organization to analyze the factors like comparative advantage, competitive advantage, value proposition, market base performance effectively. As a result, it allows organizations to understand the effectiveness of the implemented marketing processes for the success of the organization. According to Hollensen (2015) majority of the organization utilize value cycle as an integrated process that includes governing objectives, priorities, performance scorecard and vision. Therefore, it allows organizations to measure the effect of the implemented strategies in the market. Outcome of the value cycle consists of seven prime steps that help organizations to manage both external and internal factors in a m uch more effective manner. Figure 4: Outcome of the value cycle (Source: Chan, 2013) Segmentation analysis and its impact on the marketing decisions: As per the article by Boone Kurtz (2013), utilization of the segmentation analysis can allow organization to implement marketing decision much more effectively. Thus, segmentation analysis has the potential to help organization at the time of utilizing all the organizational factors. Many studies have highlighted that market segmentation is a kind of process that identify and analyze all the potential customers that can help organization to achieve their pre-developed target. In fact, segmentation analysis allows an organization to understand demographics of the customers. Therefore, it allows organizations to motivate potential customers to avail the services of the hotels. As per the article by Boenigk Schuchardt (2013), market segmentation helps organizations in breaking down the total market into distinct segments and subgroups. Therefore, it allows organization to utilize different type of marketing plan for the different segment or subgroups. It allows organizations to get closer to the potential customer, which eventually reflects through the increase in the revenue level. In fact, it helps organizations to utilize distinctive marketing mix strategy so that the selected marketing plan can able to create impact on each and every segment of the market. The prime objective of the market segmentation is to leverage scare resources appropriately. From different perspective, it ensures that all the elements of the marketing mix are designed to fulfill specific needs of the particular groups. Thus, it has special characteristics that are important to the implemented marketing strategy. Therefore, it also highlighted the importance of market segmentation for the proper utilization of the developed marketing plan (Yameen, 2013). The central focus of the market segmentation is based on the identified issue and grouping heterogeneous customers into a particular group. As per the article by Ali et al. (2015), organizations can utilize several approaches at the time of segmenting the market. In the first approach, organizations will have to follow breakdown method. Since, allow organizations to group customers who share specific differences. In the second approach, organizations can use buildup method, as it allows organizations to consider all the customers that are different from each other. Many studies have highlighted that breakdown approach is the most popular approach that organizations consider at the time of segmenting the entire marketing in different groups and subgroups. It also highlighted that the buildup approach is very complex, as it focus on the characteristic of each and every individuals. Hover, organizations can utilize number of strategies for segmenting the market. According to Almeida et al. (2012), effectiveness of the segmentation depends on arriving at segments that are accessible, measurable, actionable, and differentiabl e. Measurable segment is implemented where segment size and related purchasing power are quantified. Accessible market segment reflects the degree to which an organization can able to reach its target segment efficiently. Many studies have also highlighted that segment must have to be substantial so that it can able to provide enough profit for the organization. In fact, lack of size of the selected segment can actually increases the cost level that organizations have to put in order to implement effective marketing plan. Conclusion: From the above discussion, it can be assess that organizations will have to consider many factors in order to create impact on the overall effectiveness of the marketing plan. However, organizations will have to utilize all the factors in an effective way so that the marketing plan can able to fulfill its objectives. The report also highlighted different types of decision-making model that organizations utilize so that the planning can be implemented in an effective manner. It also highlighted that organizations have to maintain a systematic procedure at the time of developing any particular marketing plan for the organization. Since, utilization of the systematic procedure will allow organizations to analyze the value chain cycle in an effective manner. From the segmentation analysis, it can also be understand that utilizing only one type of marketing plan might not able to fulfill objectives of the organizations. Therefore, organizations have to utilize different marketing techniqu e for different segment of the market, as it will help organization to get closer to the potential customers. References: Ali, N. N. K., Roslan, N. R., Mahmood, A., Venugopal, M. (2015). Enhancing Georgetowns Heritage Boutique Hotel Marketing Strategies: The Case of 1881 Chong Tian Cultural Hotel, Malaysia.Asia-Pacific Management and Business Application,3(3), 145-160. Almeida, N. M., Silva, J. A., Mendes, J., Oom do Valle, P. (2012). The effects of marketing communication on the tourist's hotel reservation process.Anatolia,23(2), 234-250. Boenigk, S., Schuchardt, V. (2013). Causeà ¢Ã¢â ¬Ã related marketing campaigns with luxury firms: An experimental study of campaign characteristics, attitudes, and donations.International Journal of Nonprofit and Voluntary Sector Marketing,18(2), 101-121. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Chan, E. S. (2013). Managing green marketing: Hong Kong hotel managers perspective.International Journal of Hospitality Management,34, 442-461. Chan, E. S. W. (2014). Green marketing: Hotel customers perspective.Journal of Travel Tourism Marketing,31(8), 915-936. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Kotler, P., Keller, K. L., Manceau, D., Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Lahap, J., Ramli, N. S., Said, N. M., Radzi, S. M., Zain, R. A. (2016). A Study of Brand Image towards Customer's Satisfaction in the Malaysian Hotel Industry.Procedia-Social and Behavioral Sciences,224, 149-157. Martin, D., Isozaki, M. (2013). Hotel marketing strategies in turbulent times: Path analysis of strategic decisions.Journal of Business Research,66(9), 1544-1549. McDaniel, C. D., Gates, R. H. (2013).Marketing Research Essentials 8th Edition. Wiley. McManus, L. (2013). Customer accounting and marketing performance measures in the hotel industry: Evidence from Australia.International Journal of Hospitality Management,33, 140-152. Mohammed, A. A., Rashid, B. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework proposal on the relationship among CRM dimensions, Marketing Capabilities, and Hotel performance.International Review of Management and Marketing,2(4), 220. Mohammed, A. A., Rashid, B. B., Tahir, S. B. (2014). Customer relationship management (CRM) Technology and organization performance: is marketing capability a missing link? an empirical study in the malaysian hotel industry.Asian Social Science,10(9), 197. Morrison, A. (2013). Destination management and destination marketing: The platform for excellence in tourism destinations.Tourism Tribune,28(1), 6-9. Wang, Y. (2012). Marketing plan for China Liangtse Wellness Ltd: Analysis of Chinese Massage Service in Finnish Hotel. Westwood, J. (2013).How to write a marketing plan. Kogan Page Publishers. Winston, W. (2012).How to Write a Marketing Plan for Health Care Organizations. Routledge. Yameen, M. (2013). Marketing strategies of hotel industry in India.Global J. of Arts Mgmt,3(3).
Tuesday, April 14, 2020
Sample of Extended Definition Essay
Sample of Extended Definition EssayEvery college student who has to write an essay for a course needs to have a sample of the extended definition essay available. This is to provide him with the outline and main points of the essay he will be writing. As such, it is highly important to go through the sample of extended definition essay first and assess whether the points are accurate and can be used effectively in the essay.There are many different students who wish to become a better writer. They know that there are various types of essays, which they need to write. Since these types of students do not want to have to write the same essay, they want to have a sample of the extended definition essay as a guide.The idea behind this sample is that the student can be able to use it as a reference in his writing. Thus, he does not have to repeat the exact words of the essay. He can make a better and more apt use of it. Here is a list of some of the common essay topics that a student need s to write an essay on.It is a good idea to include these topics in your sample of extended definition essay. They would help you write a more accurate essay. However, it is important that you also have a few basic ideas about the topic of your essay to ensure that you can write an excellent essay.For example, if you have the opinion that a student should only attend a university where he or she has good chances of getting a good job in the future, then this is something that a high school student would discuss. But, since he or she does not have the credentials, they will not have a guarantee of a job. Hence, it is important to state this in the sample of extended definition essay.You may also want to highlight some of the important points that you think would be beneficial for students who do not have any background or work experience. So, this is another form of writing a sample of the extended definition essay which would be useful for a variety of reasons. Just make sure that y ou have a clear outline of the essay before you actually start writing.Of course, this is another important point to note. There is no point in writing an essay if you do not have any idea about the topic and would have to rely on your own experiences in this field. This is why it is important to have a guide of the kind of essay topics that you can write about.Many students have written about the same and as such, it is important to have a clear outline of the essay topic before writing it. However, if you are just starting out, it is highly recommended that you do not have to do this. The key point here is that you should have a clear idea about the essay topic, so that you can write a better essay and give better results to your academic performance.
Sunday, March 22, 2020
Suggested Format for a Reflective Journal free essay sample
Suggested format for a reflective journal Dr Elaine Regan, Postdoctoral Research Associate, Kingââ¬â¢s College London This is one of many possibilities, but it will give you some idea of the types of questions that you can usefully ask yourself. Feel free to modify this format to suit your needs. Write a page (or two) for each session, completed by you in order of the sessions. Complete this information after each time you do some work on the course. This includes the formal sessions, the related reading and any other preparation, such as work in groups. Answer only the questions that apply but think carefully about whether each question applies or not. A Reflective journal/diary is not like an essay! In your notebook you reflect on the academic content of the INQUIRE course/workshop in relation to your professional practice. It can be written in an essay-type prose, with an introduction and conclusion, or it can be a mixture of continuous prose, notes, bullet points etc. We will write a custom essay sample on Suggested Format for a Reflective Journal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The contents should (www. llas. ac. uk/resources/gpg/2395): ? relate the content of a workshop and related reading to your own teaching and personal development support any statements you make with evidence and examples from your reading and from your practice ? refer to insights gained into your practice ? consider the intention to try out new ideas and methods ? identify the need for further exploration of issues ? identify longer-term development What would an unsatisfactory entry be like? ? A description only of content from a workshop and reading ? Little reference to the workshop and related reading ? Generalisations unsupported by evidence or examples of how an insight or opinion came about A satisfactory diary entry would: Review (what happened in the course or something you tried form the course in your teaching) ? Reflect (make sense of what happened) ? Digest (absorb the implications of the learning event and link it with experience, action plans or questions for you to e xplore further) Keep the following page in the front of your notebook to stimulate your thoughts and writing (taken from www. audiencedialogue. net/journal. html). Your name Session date Session number Session topic What did I read for this session (apart from the notes)? What was the most interesting thing I read for this session (mark it above with an asterisk) why was that? What were three main things I learned from this session? What did I previously think was true, but now know to be wrong? What did we not cover that I expected we should? What was new or surprising to me? What have I changed my mind about, as a result of this session? One thing I learned in this session that I may be able to use in future is I am still unsure about Issues that interested me a lot, and that I would like to study in more detail Ideas for action, based on this session What I most liked about this session was What I most disliked about this session was Miscellaneous interesting facts I learned in this session
Thursday, March 5, 2020
The Growth of a Nation Canada Essays
The Growth of a Nation Canada Essays The Growth of a Nation Canada Essay The Growth of a Nation Canada Essay Canada evolved into a nation during the 18th and 19th centuries. Many factors were accountable to this change which includes the Loyalists migration north and of course the Constitutional Acts of 1791and 1867. There were key people and sanctions during this evolution, the Crown, the American Revolution, the Loyalists of Upper Canada, the francophones of Lower Canada and the Radicals responsible for the 1837 rebellions were the most influential. The Crown made many territorial and political changes during the 18th and 19th centuries because of the ever changing and growing population in Canada, everyone from Loyalists to the First Nations were affected. Loyalists and the changes that were made because of their influx to British North America: Loyalists are defined as American colonists of varied ethnic backgrounds that supported the British cause during the American Revolution1. Because of the Revolution, many British Loyalists from the former 13 Colonies in the United States moved up to present day Canada to maintain their British way of life. The main waves of Loyalists moved north immediately following the American Revolution in 1783 and 1784. Over 30 000 of these people settled the Maritime Provinces. The Loyalists swamped the previous population of 20 000 Americans and French, and in 1784 New Brunswick and Cape Breton were created to deal with the influx. About 2000 moved into present day Quebec and 7500 settled Ontario. The flock of Loyalists gave the region itsfirst substantial population and led to the creation of a separate province, Upper Canada, in 1791. Loyalists were instrumental in establishing educational, religious, social and governmental institutions. The impact made by the Loyalists has made a lasting impression on modern Canada. Inheriting certain conservatism, we Canadians seem to prefer evolution to revolution when it comes to government changes and in todays society in general.
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